It starts with inclusion.
Chef Dustin Morrell: A Leader in Inclusion and Culinary Excellence
Chef Dustin Morrell is an extraordinary individual whose dedication to detail has shaped his impressive career in the culinary world. From early on, he recognized the importance of inclusion, actively volunteering in LGBTQ events such as Michigan Pride during his teenage years. This early involvement sparked a passion within Dustin, leading him to continue his advocacy for inclusion in various ways throughout his life. Not content with merely participating, Chef Dustin took on a leadership role as a Board member for the American Red Cross Hometown Heroes event. His commitment to supporting the community and recognizing those who make a difference in people's lives shines through his involvement in this event. By lending his expertise to its planning and execution, Dustin ensures that the community's heroes are given the recognition they deserve.
Dustin's impact extends far beyond these events. He understands the power of supporting the arts and inspiring young talent and entrepreneurs in his beloved hometown of Lansing, Michigan. A creative idea was born in 2018 when he envisioned a pop-up restaurant, showcasing his culinary prowess in unique and unconventional settings. This idea catapulted him into working as a private chef and caterer for esteemed names such as NENE Leakes, Kim Zolciak-Biermann, The Los Angeles Dodgers, Cheech Marin, Jim Belushi, Dan Akroyd, Redemption Cannabis, House of Dank, Ky-Mani Marley, and Stevie Nicks, to name just a few.
In 2022, Chef Dustie once again demonstrated his visionary mindset and commitment to his community. He played a pivotal role in planning the development of The Junction, formerly known as Green Dot Stables. Then, opening his very own brand, The Goat on Grand River in Michigan. These projects showcase his dedication to creating spaces that foster inclusivity, where everyone feels welcome.
In 2023, Chef Dustin Morrell looks to the future with a groundbreaking venture that will redefine inclusivity and culinary excellence. His vision is to develop a one-of-a-kind inclusive bar within the Lansing, Michigan area, a place where people from all walks of life can come together and enjoy exceptional food and drink. To bring this dream to fruition, Chef Dustie counts on the unwavering support of the community.
Rallying behind Chef Dustin Morrell and The Goat on Grand River, YOU and others in the community can play an instrumental role in creating a truly remarkable and unforgettable establishment. With its doors wide open, this inclusive bar will become a haven where patrons will be treated not only to extraordinary culinary experiences but also to an atmosphere that celebrates diversity and unity.
Chef Dustin Morrell is not just a talented and experienced culinary professional; he is a beacon of inclusivity, advocacy, and community support. Join him on this exciting journey as he sets out to create a space that will forever leave an indelible mark on the Lansing, Michigan community and beyond. Together, with the unwavering support of the community, Chef Dustin Morrell will forge a new standard for inclusivity in the culinary world.
Development Stages
Since its founding in January 2023, The Goat on Grand River LLC had been a dream come true for Chef Dustin Morrell and his two former partners. The vision of opening a trendy tapas and speakeasy restaurant in Brookfield Plaza seemed within reach, and the three partners poured their hearts and souls into making it a reality.
During the initial stages of development, Chef Dustie took charge and financed the project single-handedly. His passion for creating an exceptional dining experience drove him to invest his own personal funds into securing the location, hiring staff, and procuring vendor relationship. It was a labor of love for him and a testament to his unwavering dedication.
However, as the spring of 2023 arrived, unforeseen financial issues emerged that caught the partners off guard. The business encountered difficulties that forced them to reassess their financial situation. Sadly, it became necessary for each partner to draw back their financial interests in the project, setting back the development by several months.
Realizing the setbacks would take time to overcome, Chef Dustie faced a difficult decision. He chose to close the chapter on the Brookfield Plaza location and take a step back to fine-tune the business plan. This setback only fueled his determination to make The Goat on Grand River a resounding success. A fresh perspective and a renewed commitment, Chef Dustie begun the search for a new location. He knows that finding a sophisticated and trendy concept that aligns with his vision is crucial. The goal is to create a space that will captivate diners and leave a lasting impression on their culinary journey.
During this search, Chef Dustie will explore various neighborhoods with the goal of finding a location that will truly embody the essence of The Goat on Grand River. Meticulously considering every detail, from the ambiance to the surrounding community, ensuring that the new location will offer the perfect setting to showcase our culinary talents. We’re tirelessly working on fine-tuning the business plan, taking into account the lessons learned from the setback. The new plan aimed to strengthen the financial foundation of the endeavor, ensuring a more secure future for The Goat on Grand River.
Though faced with unexpected challenges, Dustie remains optimistic. He embraces the belief that every setback is an opportunity for growth. The closure of the Brookfield Plaza chapter marked the beginning of a new chapter full of possibilities, one that would ultimately lead to the perfect location and success for The Goat on Grand River, Tapas and Speakeasy.
As the story of The Goat on Grand River continues to unfold, one thing remains clear - the unwavering determination of Chef Dustie and Staff to bring the vision to life. With a refined business plan and a sophisticated new location on the horizon, the future is brimming with excitement and anticipation for the next chapter of this culinary adventure.
